Food Ad.

In my perception, an effective advertisement has a catchy slogan, or picture that will get the attention of its viewers. For instance, the ad that I chose was Heinz Ketchup, I use it, so saying that it has less sugar and contains more tomato, I'd probably buy it. Personally, I don't really mind if I have the "most popular" brands, as long as it's the same product and a reasonable price I don't see a difference. I don't particularly get swayed by celebrity endorsements, I consider it a joke, because for all you know they don't actually like the product, they're doing it for the money. Jingles, I think, are a great way to get an ad across, because it gets stuck in my head, and you'll sometimes find me singing to them if they come up on tv.

The ad that I chose is advertising a new product of Heinz ketchup, less sugar, and more tomato. It bribes you by saying "NO SIN" in bold letters. When bold letters are used, and are placed in the middle of the page, its the first thing that grabs your attention. Also, the ad goes a step further by having a picture of a delicious looking tomato. This definitely is going to have a desirable effect, because it seems to be healthier. I don't consider it to be untruthful or manipulative, it doesn't say no sugar, but less sugar, making it some what healthier for you.

Footprint Calculator

    An ecological footprint is a measure of human demand on Earth's ecosystems. Sustainability is to conserve an ecological balance without depleting Earth's natural resources. Which means, that in order to live in a sustainable environment, our footprint must be at a reasonable level. If we don't avoid depletion of our resources, eventually things will become extinct. We use this measure to interpret our life choices by deciding which actions we shouldn't take, whether its from buying packaged food, or buying a car with very low millage.
    I'm not the type of person to waste anything, I'd like to think that I care for the environment. Its our house, everyone should treat it with respect. I find this to be embarrassing... My footprint was calculated to 5.2 Earths, and requires 23.1 acres to support my lifestyle. To decrease my ecological footprint, I'd have to decrease the amount of gas I use, and the amount of packaged food I eat. Living on campus will decrease my footprint because I'd drive less, due to the shuttles, and also eating at Sovi.