Food Ad.

In my perception, an effective advertisement has a catchy slogan, or picture that will get the attention of its viewers. For instance, the ad that I chose was Heinz Ketchup, I use it, so saying that it has less sugar and contains more tomato, I'd probably buy it. Personally, I don't really mind if I have the "most popular" brands, as long as it's the same product and a reasonable price I don't see a difference. I don't particularly get swayed by celebrity endorsements, I consider it a joke, because for all you know they don't actually like the product, they're doing it for the money. Jingles, I think, are a great way to get an ad across, because it gets stuck in my head, and you'll sometimes find me singing to them if they come up on tv.

The ad that I chose is advertising a new product of Heinz ketchup, less sugar, and more tomato. It bribes you by saying "NO SIN" in bold letters. When bold letters are used, and are placed in the middle of the page, its the first thing that grabs your attention. Also, the ad goes a step further by having a picture of a delicious looking tomato. This definitely is going to have a desirable effect, because it seems to be healthier. I don't consider it to be untruthful or manipulative, it doesn't say no sugar, but less sugar, making it some what healthier for you.